4KAAD Eyewear becomes the official product of La Vuelta Pro Cycling Tour

For Immediate Release

4KAAD Signs Multi-Year Partnership with La Vuelta – Becomes Official Sports Glasses Partner of the Iconic Grand Tour

Helsinki, Finland – 24th of April, 2025 – International sports eyewear brand 4KAAD is proud to announce a multi-year partnership with one of the most prestigious events in professional cycling – La Vuelta a España. Beginning in 2025, 4KAAD will serve as the Official Sports Glasses Partner of the event, bringing its innovative eyewear technology and Nordic design to the heart of the pro peloton.

As part of the collaboration, 4KAAD is currently developing a special La Vuelta  4KAAD collection of performance sports glasses, starting with an exclusive limited-edition release for La Vuelta 25 in August 2025. These glasses will combine the brand’s signature features—lightweight TR90 frames, XCvision photochromic performance lenses, and aerodynamic design—with the iconic style and spirit of La Vuelta.

“We are incredibly honoured to partner with La Vuelta, a race that represents not only elite performance but also passion, heritage, and global appeal,” said Andreas Bennert, CEO of 4KAAD International LTD. “This partnership aligns perfectly with our mission to deliver high-quality sports eyewear to athletes and enthusiasts around the world, and we’re excited to share our innovation with La Vuelta’s dedicated fanbase.”

About La Vuelta

La Vuelta is one of cycling’s three Grand Tours, alongside the Tour de France and Giro d’Italia. First held in 1935, La Vuelta will celebrate its 90th anniversary in 2025, marking nearly a century of dramatic routes, legendary climbs, and unforgettable moments. The race spans three weeks across Spain and features a diverse mix of terrain—from flat sprint stages to gruelling mountain ascents—attracting the world’s top riders and millions of passionate fans.

About 4KAAD

Founded with a vision to fuse Nordic design, performance, and sustainability, 4KAAD is a fast-growing international sports brand, known for its high-quality sports glasses, carbon products, and sport equipment. Headquartered in Helsinki, Finland, with an Internation office in Hong Kong, 4KAAD distributes its products in over 22 countries. The brand stands out for its fresh approach to design, quality manufacturing, and innovative marketing, catering to athletes and outdoor enthusiasts across the globe.

 With this exciting partnership, 4KAAD further solidifies its presence in the world of professional cycling and looks forward to contributing to the legacy of La Vuelta.