Posted by EnjoyWinter on Jun 19th 2025
START Press Release
Press Release 16.6.2025 For immediate release
Start Ski Wax Production Continues – Start Skiwax Oy Takes Responsibility for the Future of the Legendary Brand Start Skiwax. Oy has started the operations and will continue the production and development of the traditional Start brand. The company has acquired all rights, including production equipment, formulas, and other immaterial rights, to ensure the continuity and quality of Start products.
Behind the company is a Finnish group of ten shareholders, combining both new expertise and former employees who bring extensive experience and a strong belief in Finnish know-how and the future of cross-country skiing.
"We wanted to preserve Start's valuable position as a well-known brand. We've brought together a team that offers a wide range of skills and experience," says Frese Gustafson, Chairman of the Board at Start Skiwax Oy.
Start has been part of Finnish skiing tradition for decades—over 40 years.
The production of Start ski waxes began in 1981, and the brand is well known among both recreational skiers and top athletes. Start Skiwax Oy aims to ensure that the quality, innovation, and reliability of Start products remain intact, so they continue to meet the demands of winter sports.
"We want to bring Start ski waxes back to the top of the world by strengthening the position among elite athletes, national teams, and the skiing community. We will make significant investments in product development and testing to ensure that Start products meet even the highest user expectations," says Esko Sirparanta, Head of Production.
"We want to preserve and develop this valuable brand. Start belongs on the winter trail, and its future is a matter of honor for us," says Anton Kortman, CEO.
Production will continue in Finland, and the company also aims to develop new products as well as more environmentally friendly wax solutions to meet the needs of all skiers. Start wax will continue to be distributed in America by EnjoyWinter.
For more informationon Start in America contact Andrew Gerlach
406-585-2660
EnjoyWinter.com
Anton Kortman
CEO
Start Skiwax Oy
+358 50 309 999 8
www.startskiwax.com